Branding and Identity Development

… are the core of Clift Commercial capability and service. This critical function requires local and regional research by our team to identify the asset beyond the “data sheet” functionality. Communicating with local governmental authorities, elected officials, neighboring businesses, chambers of commerce, etc., provides immeasurable, valuable information to us as we create a brand identity and determine the likely market for the promotion of our client’s asset. We combine this knowledge with Clift Commercial team expertise by directing our global resources to the property. This information informs us expeditiously to the most profitable and best use of the asset. CCRE then drives this data to the most capable investors, thus capitalizing on our graphics and technology with a clear path to a successful result.