5 Tips for Creating More Compelling CRE Blog Content
- Written by Mary Schlaff
Blogging is an increasingly important medium by which you can illustrate CRE expertise to potential clients. Because the CRE industry is more traditional, it makes creating blog content more challenging. Many industry specialists often wonder: how often should I blog? How long should the blog be? How do I generate interesting blog topics? The following 5 tips are designed to help address how to create more effective content.
1. Keep it simple
a. Writing about one topic per blog keeps the content clear and concise, ultimately making it more effective. Even though you may generate numerous related ideas while writing, it is crucial to keep each blog post related to one topic only. The simpler the better!
2. Write about common problems
a. Try putting yourself into the mindset of your clients and prospects to come up with information that would be relevant, compelling, and useful to them.
3. Focus on Industry topics, not yourself
a. Including your own services in your blog will lessen trust and will also come across as a sales pitch. People aren’t searching for things specific to your business, typically they are looking for market trends, or how to address specific challenges.
4. Address questions your prospective clients are asking
a. Your blog posts can be answers to these questions. Answering important questions is a great way to earn trust and establish expertise.
5. Don’t go too much in depth
a. There are going to be multiple sub-topics that fall underneath your topic. Writing concise, shorter blogs make for a more compelling read.
Following these tips will help you generate more effective blog content. Establishing expertise is crucial to obtaining new clients.
All feedback and comments are welcome! Mary Schlaff is the Assistant Director of Business Development at Clift Marketing Inc, a pioneer in asset management with extensive commercial real estate and banking industry knowledge. For more information, visit our website www.cliftmarketinginc.com. For further contact, Mary can be reached at 910.695.0884 or mary@cliftmarketinginc.com.
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