Evolving Real Estate in the Tech Industry

The real estate technology industry is quickly evolving to meet the new marketing standards and ever-changing consumer needs. The new technology companies, whose target audience is the real estate industry, have exploded over the last half-decade. The push for digital-first innovations has forced the traditional broker to reconsider the role that technology plays in the real estate industry.

As the technology surrounding the RE industry continues to evolve, so will the consumer base. The idea behind the continually changing marketplace is, that “The very concept of what comprises real estate tech will shift. As the industry evolves, it will play a role well beyond real estate products and services, individual companies will vie to become undisputed leaders by size and breadth and ecosystems will develop that have a tight grip on customer loyalty.” This type of change and access gives RE professionals a better idea of what their clients are looking for. The purpose is to further assist professionals in their industry.

The real estate industry is evolving, and the greatest improvements will be the power of marketing technology! Technology will be able to help companies prepare for the future market by obtaining data, assessing and reporting the trends that will have the greatest impact on their company, market, and industry. These reports are based on qualitative and quantitative data through conversations with industry leaders.

All feedback and comments are welcome! Ashley Phillips is the Digital Content Manager at Clift Marketing Inc, a pioneer in asset management with extensive commercial real estate and banking industry knowledge. For more information, visit our website www.cliftmarketinginc.com. For further contact, Ashley can be reached at 910.695.0884 or ashley@cliftmarketinginc.com.

Source: https://www.forbes.com/sites/forbesrealestatecouncil/2017/11/16/what-to-expect-from-real-estate-tech-in-2018/#495b707246aa