Making Yourself Irresistible On LinkedIn

Are you getting the most of your LinkedIn partnership? Here are a few inside tips that will help keep you on top of the game. LinkedIn has several features that can help you build your connections and professional reputation. However, not everyone is aware of everything that LinkedIn has to offer. All too often, individuals only log on to look up a prospect’s credentials or to check a connection request email; this causes the user to miss valuable opportunities to grow professionally, grow sales leads and ultimately, grow your business.

Using keywords will boost your SEO and assist you in being found by search engines. Think about the ideal person your profile would speak to, your buyer personas, and if you put your profile side by side with theirs, which words would make you stand out? Make sure to have these words ready to go when editing your profile.

Recommendations can be a critical aspect of your LinkedIn profile while endorsements seem to confuse people. However, both do play a role in how you are found during an advanced search. Although endorsements are often dismissed because of the ease in endorsing people, they do add to your presence on LinkedIn. Only keep endorsements on your profile that no longer best represent your personal positioning. Often, recommendations can only be acquired if you ask someone to provide one. Make sure to have the writer includes specifics, such as the results of your work together, sales increase, or how your expertise was put to use. Always thank the connection for the recommendation or endorsement.

A unique feature that is not used as often as it could be is the professional gallery. By creating visual content and creating a portfolio of work examples, you really stand out on LinkedIn and attract more business. Customizing your LinkedIn profile by acquiring your own unique URL is imperative. Without this unique URL, you are limiting your exposure, on the other hand, having this advantage improves your ability to be found on the site, as well as through search engines. Every user is given a generic address when they sign up for their LinkedIn account, but by customizing it, it is much easier to direct individuals to your profile.

The connected tool helps to show you how you and another user have connected and any other connections that you may have. This tool is ideal for viewing people you want to be connected to, and who might be a great person to make an introduction on your behalf. LinkedIn is more and more frequently becoming a resource for finding people, connecting with prospective business associates and people with very specific competencies and keywords in their profile. Advanced searches can be used by using specific keywords like location, school, industry, etc.

Creating a company page allows your business built-in marketing while providing the latest news, event information, and job opportunities. Your company page helps to position your company as an expert in your industry. You are able to gain analytical data from the page and collect insightful information containing engagement on posts and trends across key metrics while tracking follower demographics.

You can use the “Who’s Viewed Your Profile” feature to increase your visibility, discover new opportunities and check out analytics to see specifics about the people who have viewed your profile. The basic (free) version allows you to see where the five most recent viewers work and live, how they found you, their industry and job titles and keywords that led to you. The premium version (paid) allows you to see your list of viewers from the past 90 days, in addition to trends and insights. By using your “Who’s Viewed Your Profile” feature, it is easier to customize content on your profile, identify valuable connection prospects and reach out to people in more personal ways.

Joining groups is essential to making meaningful connections! By connecting with other individuals in similar industries or with similar interests, you are boosting your profile and presence while on LinkedIn and making a number of connections.

Sharing content on LinkedIn is a wonderful way to showcase your knowledge, and position you and your company as an expert in your industry. When sharing a post, provide information on the relevance to your audience or group. If you would like to share a post with a group, check the “post to groups” checkbox and include a question or comment that will encourage member engagement.

All feedback and comments are welcome! Ashley Phillips is the Digital Content Manager at Clift Marketing Inc; CRE specialists in tertiary markets. For more information, visit our website www.cliftmarketinginc.com. For further contact, Ashley can be reached at 910.695.0884 or ashley@cliftmarketinginc.com.

Source: https://blog.hubspot.com/insiders/linkedin-features